"Attraction" and Recruiting

On a recent FistfulOfTalent post, Maren Hogan discussed the idea of how to be an "attractive" recruiter. She was not talking about physical attraction, but more about how you can attract candidates to your company or what you have to offer as a recruiter. She really nailed the point when she said

"Attaction is not only about making people look, but having some depth once they do take a peek.  Don't be the Amy Winehouse of your space. Look inward and figure out whether you have something to offer once someone looks."

When I was thinking about this quote, this analogy popped in my mind. It's like if you yell "Think fast!" and act like you are going to throw a ball to a friend, but you really don't have a ball. They looked, but in the end there was nothing worth looking at. It's an interesting idea.

Comments

[Carol Bernstein]

I agree with 'attraction & recruiting'. There is alot of time spent on the front end to get the technology aspects in place -- ATS, web page, postings, etc. In some cases they are very good, but what happens next makes all the difference. I would suggest you start with a compelling ad, then follow through with a solid hiring experience that defines the job and 'what's in it for the candidate', then engage the candidate in the interview process, versus an uncomfortable interrogation, followed by a consistent assessment so as not to screen out some top talent. Finally, it is about sharing the opportunity with the candidate and what's in it for them so they are excited and see it as a 'must have' position.