It's hard to go through an entire day without hearing or seeing a brand name or image of a company. However, in the past few years a new type of brand has been emerging: the personal brand. In this ever flattening world it has become more and more important to be able to differentiate yourself from the other people interviewing for the jobs you want. Robin Good investigates 10 important steps to creating your own brand image.
In the traditional sense, a brand is a word, usually a proper noun. Brand building is the process of creating a perception in the mind that there is no product or service on the market quite like yours.
I found #4 to be one of more thought provoking and important ones on the list. The idea of building a network instead of simply networking is interesting. I'm still trying to find a way to clearly define it in my head, but I see the bigger picture in my head.
I am continually working on my brand image. If I ever became a commercially available product, I already have my own logo. Now if only I could come up with a clever slogan...
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