Joel Cheesman provides a truly valuable service to recruiters, describing how to optimize your job postings for search engines.
Joel is an SEO expert working in the employment field, so it's safe to say that what he tells you should be taken to heart.
Two to keep in mind:
Freshness. The newer your job postings, the better your chances of ranking better than your competition. I recommend uploading your jobs a minimum of every 8-10 days
Variables. Make sure you use all variations of the job you’re trying to fill. For example, if you’re recruiting an HR professional, make sure both “human resources” and “HR” are in the job description, because you might lose a potential prospect if they’re searching “HR” and you use “human resources” only.
And by the way, job postings posted on blogs have the advantage of being free. I wonder if we can get Indeed to tell us how to get blog postings listed in their engine?
As for Joel's advice, go and do likewise.
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